Optimized Flight Listings
Orbitz served a tremendous amount of traffic to flight shoppers. We took advantage of this by consistently testing small and large iterations to our flight booking experience. A/B and multivariate testing enabled us to make informed decisions on what made for a smooth shopping process.
Increase Hotel Bookings
During my tenure, one of Orbitz's key strategic points was to increase the booking of hotel nights. Orbitz was created by a group of airlines. We knew flight booking well. However, by focusing the company on more profitable hotel bookings, Orbitz aimed to satisfy consumer demand while also creating a healthier business. For the flight team, this meant we did a long series of tests throughout the purchase funnel pushing the benefits of booking flights and hotels together.